How long does it take to remove material?

Typically, the removal process takes between 1 to 2 weeks.

How long does suppression take?

Suppressing content to clear the first page of search results usually requires 6 to 12 months.

What if the content reappears on the same website?

If content reappears on the same website, it will be removed again at no additional cost. This guarantee is valid for 6 months.

What happens if you do not deliver?

In the rare event that we are unable to fulfill our obligations, the client will receive a refund of their initial payment. We are committed to ensuring your satisfaction and the achievement of your objectives.

Right to Be Forgotten

Exercise Your Right to Be Forgotten Under UK and EU Law

The Right to Be Forgotten gives you the legal power to request removal of personal information from search engines. Under UK GDPR and EU data protection law, you can demand that Google and other search engines de-list links that are inaccurate, outdated, or no longer relevant.

Understanding Your Rights

What Is the Right to Be Forgotten?

The Right to Be Forgotten (RTBF) is a legal right established by the landmark Google Spain ruling in 2014 and codified in Article 17 of the EU General Data Protection Regulation (GDPR). In the UK, this right is preserved under the UK GDPR, which remains in force after Brexit.

Request search engines to de-list URLs containing your personal data

Applies when information is inaccurate, inadequate, irrelevant, or excessive

Covers spent criminal convictions, old news, and outdated personal information

Google must balance your privacy rights against the public interest

Applies to all EU/EEA and UK search results

Who Qualifies

Who Can Use the Right to Be Forgotten?

Private Individuals

Individuals whose personal information appears in search results that are no longer relevant, accurate, or necessary have the strongest claims.

Spent Criminal Convictions

Under UK law, individuals with spent convictions have strong grounds for removal of articles referencing old criminal matters.

Professionals

Doctors, lawyers, and other professionals whose outdated negative content is affecting their career can seek removal, though a public interest test applies.

Business Owners

While businesses themselves have limited RTBF rights, individual business owners can request removal of personal data that is no longer relevant.

Our Process

How We Handle Right to Be Forgotten Requests

Eligibility Assessment

Our legal team reviews your case against established RTBF criteria to determine the strength of your claim and likelihood of success.

Evidence Compilation

We compile comprehensive supporting evidence, including documentation of harm, proof of inaccuracy or irrelevance, and any legal precedents.

Formal Application

We prepare and submit a legally robust RTBF application to Google and other search engines, citing relevant legislation and case law.

Follow-up & Escalation

If the initial request is denied, we escalate through Google's appeals process or to the Information Commissioner's Office (ICO).

Verification

We verify that all targeted URLs have been de-listed and monitor for any reappearance in search results.

Success Rates

Our Track Record

85%of our RTBF requests are approved by Google

2-4weeks average processing time

500+successful RTBF applications filed

96%client satisfaction rate

FAQ

Right to Be Forgotten FAQs

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